Streets DARE advertisement

This is my advertisement for 'Streets Dare' a brand I came up with. The main image is of the trainer in side a broken crate. This is used to signify a wild animal breaking out of storage, this makes the product seem dangerous and different. This would suggest an audience who likes expressing themselves as an individual. The background that the crate is in is a warehouse, this would suggest a remote area deep underground, possibly away from the civilisation above. The grainy after effect gives it a rough or rugged feeling around it, maybe like the people who would be interested in purchasing the shoes. The tag line 'Dare to be Different' is a persuading people to be themselves and not follow the crowd. My logo looks more intricate and sophisticated so this would possibly suggest a more refined person instead of just a trend-setter. 'Dare' is the name of the sub-brand and does what the tag-line says it tells you to take a chance with something out of the ordinary. Black is used but the tag-line is in bright red to draw your eyes to it. There is also a slight spotlight over the top of the product highlighting the product of interest.

Eye Level Shot

This is another example from 'Alice in Wonderland' this is an eye level shot. The rest of this scene is bizarre and contorted yet using this shot helps to give it that well needed jump back to reality it so desperately needs.

Over the Shoulder shot

This is from 'Pulp Fiction' and is an Over the Shoulder shot. This makes you feel that your listening to the conversation possibly like a waiter or another customer. It feels intrusive as your not sat at the table with the couple, its like we're eavesdropping as an audience.

Low Angle shot

This is from 'Transformers' and is a Low Angle shot. This makes the robot look even more threatening and overpowering, it heightens  the fact that it is towering over people it looks very dominant and overpowered.

High Angle shot

This is from the film 'Matilda' and is a High Angle shot. This shows Matilda is weak and scared and is used to make her look even smaller than what she is.

Canted Angle

This is from the film 'Slumdog Millionaire' and these are examples of Canted Angles. These are all used to show a sense of uneasiness for example, a canted angle is used to show the Taj Mahal normally a very spiritual and beautiful place, the angle gives a sense of abnormality as if something is quite sinister about it. There is also the child in the rain, an awful sight on its own heightened even more by the canted angle.

Tilt Shot

This is 'Schindler's List' and is an example of a Tilt shot. It used at the very end after he shoots the engineer for trying to help. This gives the killer status and power over the Jewish girl he has killed. Although subtle it shows clearly how this man was in charge of this young girls life and how easily he could take it from her when given the order to.