This is my advertisement for 'Streets Dare' a brand I came up with. The main image is of the trainer in side a broken crate. This is used to signify a wild animal breaking out of storage, this makes the product seem dangerous and different. This would suggest an audience who likes expressing themselves as an individual. The background that the crate is in is a warehouse, this would suggest a remote area deep underground, possibly away from the civilisation above. The grainy after effect gives it a rough or rugged feeling around it, maybe like the people who would be interested in purchasing the shoes. The tag line 'Dare to be Different' is a persuading people to be themselves and not follow the crowd. My logo looks more intricate and sophisticated so this would possibly suggest a more refined person instead of just a trend-setter. 'Dare' is the name of the sub-brand and does what the tag-line says it tells you to take a chance with something out of the ordinary. Black is used but the tag-line is in bright red to draw your eyes to it. There is also a slight spotlight over the top of the product highlighting the product of interest.
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